CLIENT: American Express

PROJECT: Credit Card app

ROLE: Creative Lead & UX Design

With consumers relying more on mobile devices and multi-platform channels, the traditional approaches to American Express (Amex) customer acquisition are becoming less effective. Most potential new customers today are on the move. American Express, best know for its credit card businesses, recognized the need to incorporate mobile into customer acquisition efforts.

UX Documentation

Wireframes 

Credit Card Comparison & Details


Amex_compareCards_3phones

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