PROJECT: NCAA Ticket Chasers Contest App
ROLE: UX Design Lead, Creative Lead
Ticket Chasers was a Mobile website used to chase down free NCAA March Madness tournament tickets in select cities across the country. Participants used their phone in real time to chase down and catch AT&T/Radioshack ticketholders who were spread out across the city. As Design Director, I worked closely with the design, UX and development teams to create a branded campaign mobile website that has broad reach, big impact, drives buzz and fun.