CLIENT: Telstra

PROJECT: Consumer Website Redesign

ROLE: Creative Lead & UX Design

Telstra engaged Tigerspike to lead the user experience and visual design for their global website redesign. Telstra is Australia’s largest telecommunications and information services company and has the fastest nation wide mobile network. Our response was to completely redesign the Information Architecture which aligned with the shifting company culture from centering around internal process, to putting customer needs first. I wanted to provide a task-oriented approach where the customer is progressively guided to the products and services based on common tasks.

UX Documentation

 

01Invision_Telstra_Website_Redesign

02Invision_Telstra_Website_Redesign

03Invision_Telstra_Website_Redesign

04Invision_Telstra_Website_Redesign  


Creative Exploratory

 

Desktop – Mobile Homepage – Option 1

01Telstra_phone_home_page_v1_chad

Desktop – Mobile Homepage – Option 2

03Telstra_phone_home_page(new-user)

Desktop – Mobile Homepage – Filtering

01cTelstra_phone_home_page_v1f_chad

01dTelstra_phone_home_page_v1f_chad

01Telstra_phone_home_page_v3_chad

Desktop – Phone Details – Option 1

01Telstra_phone_details_page_v2a

Desktop – Phone Details – Option 2

02Telstra_phone_details_page_v2a

Mobile – Phone Details – Option 1 & 2

01_Telstra_phone_details_page_v1a(mobile)_chad

GET IN TOUCH.