PROJECT: Website Redesign
ROLE: Creative direction, UX design
Filling the roles of both Associate Creative Director and UI designer, Volvo wanted to redesign all their global automobile websites. They wanted the website to be a bit more exciting then the safe automobiles they were known for. New key features included exploring new models, safety ratings and comparing fuel economies. A major update was a more robust interactive experience for building a new Volvo. This allowing the new car buyer an understanding and confidence of what they were purchasing.