[aside title=”PROJECT: Motorola – MotoDriven microsite”]CLIENT: Motorola
ROLE & CONTRIBUTIONS:
Art direction
UI design
DATE: 2006
STATUS: Currently offline
[/aside]As Senior Art Director, I worked closely with the design and development teams to provide a microsite for the launch of the new Motorola Bluetooth Car Kit. The website teamed up with the Motorola Indy car team including the drivers, pit crew and track spotters all talking about how important communication is in a team setting. That clear reliable communication can mean the difference between qualifying and winning. Product descriptions, specs, videos and photos of the car kit were available to view. Also, the Motorola team’s race calendar and tour dates were also included if customers were interested in demoing the car kit.
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