CLIENT: Victoria Secret
PROJECT: Fantasy Card Creator App
ROLE: UX Design Lead, Creative Lead
The app would allow a user to send a personalized Fantasy Video E-Card to someone. This personalized message will be added into a supermodel’s video of your choice. You could choose from eight supermodels and dozens of their videos featuring Victoria’s Secret’s lingerie and beauty products. The recipient will then be able to create their own custom Fantasy List for the sender of the e-Card. The sender then can purchase items from the Fantasy List in the app or on the Victoria Secret website.
UX documentation available upon request.