• Led UX design for PwC’s service platform, scaling products with targeted research, effective data visualization, and rapid prototyping to boost user experience and client engagement.
• Oversaw diverse design projects, balancing priorities with quick iterations and prototypes, enhancing the design library within the UX team.
• Improved communication with clients and teams, clarified complex solutions, established cohesive UI designs, and collaborated with developers for integrated and functional product designs.

• Specialized in customized Product Design and UX Architecture, focusing on the unique needs of the Point-of-Sale, Hospitality, Restaurant, and Banking industries to enhance user experiences and operational efficiency.
• Led a team of UX designers, overseeing their project contributions and promoting their professional development, fostering a culture of innovation and excellence.
• Directed the UX strategy, ensuring the timely delivery of practical and effective design solutions that meet business goals and user expectations.

• Designed intuitive, engaging interfaces for “Summit”, enhancing user experience across a platform dedicated to interconnected news stories in science, economics, politics, and more.
• Led cross-disciplinary collaboration with reporters, editors, and data journalists to ensure design supported complex, interrelated content delivery.
• Implemented innovative storytelling through interactive elements and data visualization, improving content engagement and comprehension.

• Led UX design for B2C retirement planning products, converting complex user requirements into intuitive interfaces through a detailed design process involving extensive user feedback and testing.
• Enhanced financial platforms by implementing data-driven design decisions, leading to significant improvements in user engagement and satisfaction.
• Adapted design strategies to align with evolving user behaviors and market trends, ensuring continuous improvement in service quality and user experience.

• Led UX design, enhancing the platform’s usability across omnichannel retail operations by crafting intuitive user interfaces and ensuring seamless customer experiences.
• Conducted extensive user research and feedback analysis to drive improvement, collaborating closely with cross-functional teams to translate insights into actionable design solutions.
• Developed and tested prototypes, leading usability testing sessions to refine features and functionalities, contributing to the platform’s strategic design direction and user satisfaction.

• Crafted and delivered premium visuals and assets, facilitating seamless collaboration with cross-functional teams to ensure efficient design-to-development transitions.
• Oversaw UX projects from start to finish, conducting heuristic evaluations, user research, and creating wireframes and prototypes to guide development.
• Advocated for user-centered design principles, conducting client workshops and devising digital strategies to enhance user experience and engagement.
• Clients: Barclays, Boston Scientific, CNN, Discover, FDA, Goodyear, Kaplan University, Marriott and Pink

• Directed the Design team, steering product strategy, setting creative direction, and developing interactive designs; partnered with the UX team to deepen user research through comprehensive feedback analysis.
• Worked closely with clients to define brand strategy, collect user insights, establish design parameters, and unveil creative solutions.
• Created a diverse array of UX and UI assets, such as information architecture, user flows, wireframes, visual designs, prototypes, and comprehensive design systems.
• Clients: ADP, American Express, AT&T, DirecTV, Elsevier, IHS, IFC, Kaiser Permanente, Scripps Network, Sears, Shell, Songza, Telstra and 20th-Century Fox

• Developed and executed creative strategies in collaboration with the Marketing team to increase brand awareness across a variety of platforms.
• Aligned creative vision with business objectives, leveraging various media channels to effectively reach target audiences.
• Managed the creative process from concept to execution, ensuring all outputs are consistent with the brand’s vision and marketing goals.
• Clients: Dove Chocolate, Ford, Microsoft and Snickers

• Directed a variety of clients’ strategic and creative campaigns for across mobile, web, and social platforms, significantly improving online advertising effectiveness and engagement.
• Developed and refined compelling concepts for diverse platforms and target groups, ensuring high resonance and impact with audiences.
• Led client pitch development and presentations, aligning creative strategies with client objectives and fostering strong collaborative relationships.
• Clients: AdWeek, Billboard, The Hollywood Reporter and Inmusic

• Directed the creative vision and UX strategy for Ladders, enhancing the platform’s usability and aesthetic appeal to better serve high-earning professionals.
• Led a multidisciplinary team in the design and implementation of user-centered solutions, significantly improving site navigation and user engagement through research and testing.
• Collaborated with cross-functional teams to ensure cohesive brand experience across the website, driving innovative design initiatives that aligned with business objectives and user needs.

• Drove the creative development and art direction of website concepts, tailoring designs to meet specific client requirements and objectives.
• Directed strategy and visual execution for impactful online advertising campaigns, enhancing brand visibility and engagement.
• Led client pitch design presentations, ensuring creative alignment with objectives and effectively communicating strategic value.
• Clients: Baileys Irish Cream, Chevron, Jose Cuervo, Evian, Guinness, Hampton Inn, Mobil, Morgan Stanley, Motorola and Volvo

2011 Integrated Marketing Awards
Microsoft “Make Education Great” website

2009 The Webby Awards
TheLadders.com website

2005 The Webby Awards
Adobe Photographers Directory website