CLIENT: American Express
PROJECT: Credit Card Comparison app
ROLE: UX Design Lead, Creative Lead
With consumers relying more on mobile devices and multi-platform channels, the traditional approaches to American Express (Amex) customer acquisition are becoming less effective. Most potential new customers today are on the move. American Express, best know for its credit card businesses, recognized the need to incorporate mobile into customer acquisition efforts.
Credit Card Comparison & Details
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Greater Philadelphia Area