Southern Company, a premier energy provider committed to sustainable energy solutions, engaged me as a Senior Experience Design Consultant to lead user experience and design strategies for its customer-facing website and a new 0-to-1 AI-powered chatbot.

• Led strategic UX efforts to redesign and simplify the customer-facing website, including complex processes such as account management, bill payment, and service requests, significantly improving usability and functionality for millions of energy consumers.
• Designed and integrated an AI-powered chatbot to enhance customer support, enabling automated responses for common inquiries and improving overall user engagement.

• Drove business-aligned innovation by integrating comprehensive user research, prototyping, and usability testing to optimize customer journeys and enhance overall user satisfaction.

• Collaborated cross-functionally with stakeholders, subject matter experts (SMEs), and development teams to align design solutions with broader business objectives and operational goals.

Completed a diverse range of certifications in Generative AI, Conversational AI, AI Workflow Integration, AI-Driven Chatbots, Computational Design, Prompt Engineering, Project Management, Leadership, Data Analytics, and Ethical AI. This hands-on training has equipped me with the expertise to effectively leverage these technologies and drive innovation in future client projects.

• Comprehensive list is available in the Licenses & Certifications section on LinkedIn.

PwC, a global leader in professional services specializing in assurance, tax, and advisory solutions, engaged me as a Senior UX Design Consultant to lead user experience and design strategies for several clients’ new 0-to-1 customer platforms.

• Directed UX and design efforts for financial dashboards and data visualization tools, driving increased user engagement and client satisfaction.

• Designed an AI-powered Insurance Claims Management System that streamlined claims processing, reducing errors and improving operational efficiency for insurance adjusters.

• Ensured design solutions met business goals by collaborating with cross-functional teams, including stakeholders and SMEs.

• Streamlined usability across platforms by enhancing user journeys, conducting user research, and performing usability testing.

• Strengthened consistency across multiple platforms through strategic refinements of PwC’s design systems.

Shift4, a leading provider of integrated payment processing and technology solutions, engaged me as a Principal Product Design Consultant to lead user experience and design strategies across 4 of the client’s new 0-to-1 product solutions.

• Led the design strategy for four new products across platforms, including Point-of-Sale systems, CRM solutions, restaurant management, and contactless payment systems.

• Applied data-driven insights to refine design solutions, ensuring alignment with both user needs and business objectives.

• Collaborated with stakeholders, SMEs, and developers to align product features with business goals and technical requirements.

• Standardized design components to create a cohesive experience across platforms, ensuring scalability and consistency.

Grid (formerly Summit), a subscription-based news platform delivering in-depth coverage of global issues, engaged me as a Lead Product Design Consultant to spearhead user experience and design strategies for the client’s new 0-to-1 new platform.

• Led the UX and design team for a new subscription-based news platform, delivering native apps and responsive web platforms.

• Boosted engagement and storytelling by implementing innovative design techniques, interactive elements, and data visualization.

• Collaborated with journalists, editors, and stakeholders to deliver seamless content experiences across digital platforms.

• Improved design efficiency and collaboration through the development of a scalable design system.

Prudential Financial, a global leader in insurance, investment management, and financial products, engaged me as a Senior UX Design Consultant to lead user experience and design strategies for its customer retirement products.

• Led UX and design efforts for retirement planning products, transforming complex user requirements into intuitive, user-centered solutions for financial dashboards and personalized content.

• Enhanced product alignment with user behaviors and market trends through interviews, user research, and usability testing.

• Collaborated with designers, developers, and stakeholders to deliver cohesive design solutions that improved satisfaction.

• Refined and managed the design system, ensuring consistency and scalability across platforms.

Springboard Retail, a cloud-based POS and CRM platform for retailers, engaged me as a Senior UX Design Consultant to lead user experience and design strategies for its new 0-to-1 product solution.

• Led the design of a new retail POS & CRM platform, optimizing workflows and enhancing sales performance.

• Empowered sales associates with real-time data access through the design of iPad and iPhone apps.

• Streamlined retail operations by leveraging data insights and conducting usability testing.

• Developed a scalable design system to ensure consistency across mobile and tablet platforms.

Adobe Consulting Services, which provides consulting and support for companies leveraging Adobe’s digital solutions, hired me as a Principal UX Architect to lead user experience and design initiatives for various clients’ digital solutions.

• Developed UX and design strategies for digital solutions, aligning them with business goals across Adobe’s cloud-based platforms.

• Managed and mentored design teams, fostering collaboration and elevating overall design quality.

• Validated design solutions through research and testing, refining customer journeys and prototypes to improve satisfaction.

• Collaborated cross-functionally to ensure design efforts aligned with both business needs and technical requirements.

Tigerspike, a global digital services company specializing in custom software and application development, hired me as the Design Director to lead UX and design strategies for various clients’ digital solutions.

• Led the design strategy and execution for digital transformation projects, ensuring alignment with client business objectives.

• Fostered creativity and collaboration within the design team by mentoring designers and leading innovative design practices.

• Improved product usability and customer experiences through user research and customer journey refinement.

• Collaborated with clients and development teams to align user needs, technical limitations, and business goals.

2011 Integrated Marketing Awards
Microsoft “Make Education Great” website

2009 The Webby Awards
TheLadders.com website